Live casting, part I

We want to share with you the story of a great emotion, from virtual reality to the real world. We introduce you to the first episode of a breakthrough in Italian web series: the wedding web series “My Wedding Dress” signed by Elisabetta Polignano. What we want to share is what brides-to-be experienced during our live casting in Elle Wedding’s headquarters in Milan, last October. Before this initiative, we curated a preliminary phase of casting ‘2.0’. Each bride-to-be could send their application through Elisabetta’s official Facebook page and via different social media channels. Each of them had the opportunity to tell their dream in front of the camera, explain how they imagine the “I do” day, and what they think their gown may look like. They also told us about the magic moment when she received the marriage proposal. All of this was an enthusiastic experience driven by the desire to be “Elisabetta Polignano’s Bride 2015”. The winner will receive a fabulous wedding gown ideated, tailormade, personally handcrafted by Elisabetta and completely designed on the girl’s choice.

“I will not base the choice of the winner on some aesthetic features”, – Elisabetta explains – “but I will choose her because of her personality. I will choose her because she wants to dress up with one of my dresses. The bride who chooses my dress for her most special day is a bride with attitude, great personality, a sense of style and a sense of elegance”.

The episodes of My Wedding Dress are meant for you, and they are here to guide you in one of the most important moments of your life. We want to show you what actually happens during the dress rehearsals in Elisabetta Polignano’s main atelier in Oleggio, (Novara).

Are you ready to dream with us? Let the emotion kick in.