Meet My Wedding Dress: the wedding web series

Have you ever wondered what happens during the atelier appointments when you want to choose the wedding gown? What kind of steps you need to take? How do you recognize the right dress? Meet My Wedding Dress, the first wedding web series realized by Elisabetta Polignano. We created it to provide an answer to all of these and to many other questions and to guide you in one of the most important moments of your life, so that you can see what actually happens during the wedding dress rehearsals.

This digital format was ideated by Simona Bertagna (Head of Communications) and directed by Tiziano Pellegris. The episodes are filmed in the main atelier of Oleggio (Novara). The protagonist is a real bride-to-be whom we selected after two main casting phases: one first phase of casting 2.0 and a two days of live casting in the Elle Wedding headquarters in Milan. Elisabetta Polignano will spoil the winner with a fabulous wedding dress, ideated, designed, tailormade and handcrafted personally by the stylist herself. The winner is allowed to take part to the show with two beloved ones.

My Wedding Dress is a 2.0 initiative, which was born on the social networks, and which was created to give value to the actual and transparent relationship that Elisabetta Polignano forges with the brides-to-be like you. We want to tell you all about that special and emotional path that the stylist walks through with every woman in her atelier during the dress rehearsals. A path enriched by listening and dedication, advice and complicity, that gets every girl to choose the dress they’ve always dreamed of during the “I do” day.